Environment
Transportation accounts for nearly 30% of greenhouse gas emissions in the U.S. Addressing climate change requires tackling these emissions. A 2019 study by the Institute for Transportation and Development Policy found that including robust bicycling options in sustainable transportation plans can cut emissions by an additional 11%. Bikeshares, like Bublr in Milwaukee, is crucial for achieving this reduction.
Since 2014, Bublr has cut over 817 tons of CO2 emissions and serves as a link to public transit systems like MCTS and The Hop. This connectivity multiplies its environmental impact. With 80% of Bublr stations near MCTS stops and 60% near streetcar stops, plus a station at Milwaukee's Intermodal station, Bublr facilitates seamless multimodal journeys. Introducing e-assist bikes enhances this synergy, expanding access to jobs without increasing commute times.
Bublr also reduces the barrier to cycling by offering affordable memberships. For less than $600, users get bikes that are reliable, weather-ready, and suitable for urban terrain—a much cheaper alternative to cars or purchasing a bike outright. Membership options, including free access for income-qualified riders and discounted rates for students, promote accessibility.
Moreover, Bublr drives investment in bicycle infrastructure, fostering safer and more appealing cycling environments. This encourages more people to cycle, especially those concerned about safety. As people gain confidence on Bublr bikes, they may transition to cycling in other settings or advocate for improved biking infrastructure.